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Strategy, perspective and practical analysis for businesses that want marketing to do more than generate activity.
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Featured Article
Social Media Strategy
A full content calendar is not the same as a clear strategy. Here is how to connect your social media to a business purpose—and decide what deserves your attention next.
By Olivia McDonald · September 16, 2026 · 5 min read
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Marketing Strategy
Being present on every social platform is not the same thing as having a social media strategy. The right channels depend on your audience, objectives, resources and the role each platform actually plays in the business.
By Olivia McDonald · September 30, 2026 · 3 min read
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Marketing Measurement & Performance
A green dashboard does not automatically mean marketing is creating business value. Learn how to evaluate impressions, CTR, CPA, ROAS, CAC and attribution in context and turn reporting into better strategic decisions.
By Olivia McDonald · September 21, 2026 · 11 min read
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