Ongoing engagements
Paid Social + Paid Search
For businesses that want experienced, senior-level ownership of their advertising — not just someone in the ad accounts. These retainers combine paid media strategy with hands-on campaign management across Paid Social and Paid Search, so your spend is guided by judgment rather than activity.
Every engagement is custom scoped around your channels, markets and the level of support your business actually needs.
Discuss a retainerWhat is included
Two channels. One strategy.
Paid Social
Meta, Instagram and the social platforms where your audience is already spending attention.
- Campaign strategy + account architecture
- Audience and targeting strategy
- Budget allocation and pacing
- Creative and messaging direction
- Testing structure and learning agenda
- Ongoing optimization and platform management
- Performance measurement and interpretation
Paid Search
Google Ads and search campaigns that capture demand already in motion.
- Account structure and campaign build
- Keyword strategy and match type discipline
- Search intent and query management
- Ad copy direction and testing
- Bidding and budget management
- Landing page and conversion path feedback
- Ongoing optimization and reporting
One strategic view
Paid media decisions made together, not in silos.
Paid Social and Paid Search are often managed by separate people, on separate timelines, with separate definitions of success. When they are considered together, budget can move toward whichever channel is genuinely creating demand or capturing it — and performance is interpreted against the business, not the dashboard.
You get the same senior judgment on both sides of the investment, with clear reasoning behind what is running, what is being tested and what is changing.
Optional Scope Extensions
Paid Social + Paid Search are the core retainer services. Additional support may be scoped separately when the business need extends beyond the agreed engagement.
- Additional Paid Social platforms, accounts, brands or markets within the agreed channel scope
- Expanded market or brand coverage
- Deeper measurement and reporting builds
- Strategic advisory sessions for internal teams
- Creative direction support for new campaign builds
Not included by default
These retainers cover Paid Social and Paid Search only. Unless specifically added through a separate written scope, they do not include:
- Full-service digital media management
- SEO
- Organic social media management
- Email marketing
- Influencer marketing
- Retail media and Amazon advertising
- Programmatic and offline media buying
- Creative production and agency-of-record services
- Website development
How this fits
Where a retainer sits alongside the other work.
Strategic Assessments
The Social Snapshot is a one-time organic diagnostic with prioritized findings. Broader Strategic Assessment packages are paid-social-focused and include recommendations within their stated scopes. Neither is required before a retainer, and a retainer is not required afterward.
Explore the assessmentsLive Strategy Sessions
The 30- and 60-minute sessions are single, focused conversations about a specific decision. A retainer is ongoing ownership of strategy and execution over time — a different type of engagement entirely.
See the sessionsUGC + Social Content
Content packages produce the assets. A paid media retainer determines how and where advertising investment works. The two can be scoped together when paid usage is agreed in writing.
View content packagesInvestment
Custom scope
Retainers are scoped individually based on channels, number of markets or brands, campaign complexity, and the level of strategic and hands-on support required. Scope, deliverables, fees and term are confirmed in writing before any engagement begins.
Media spend
Retainer fees cover strategy and management only. Advertising and media spend is separate and is paid directly to the advertising platforms by your business.
Recommendations and management represent professional judgment and do not constitute a guarantee of specific revenue, conversion or advertising performance outcomes.
Next step
Tell me how you're investing today.
Share your channels, current setup and what you're trying to accomplish. I'll review the details and follow up to discuss fit and a recommended scope.
Discuss a retainer